Why They Abandon Carts (And How to Fix It Fast)
Customers fill up their carts and run away before paying? Here is how to fix the leak.
There is nothing more frustrating than watching traffic pour into your store, fill up their carts, and then vanish right before checkout. Cart abandonment is the biggest money leak for most e-commerce businesses.
In most cases, customers don't leave because they suddenly changed their mind about the price. They leave because the checkout process is simply too exhausting. Long forms, annoying error messages, and a clunky interface are the real reasons people give up and go to your competitors.
The good news is that you can fix this with a few small changes that can massively boost your conversion rates, without having to increase your ad spend. The first and easiest win? Implement express checkout options like Apple Pay or Google Pay to let them check out in one click.
Next, stop asking for the same information twice. Set the billing address to be the same as the shipping address by default. Also, help them out with real-time error checking (inline validation) — don't wait until they click 'Submit' to tell them they missed a letter in their email. These are the basics of our Conversion Rate Optimization (CRO) approach.
Clean up your checkout page. Every extra field is a hurdle. Do you really need their phone number or company name? Strip the checkout down to the absolute bare minimum you need to get the payment and ship the product.
Finally, don't ignore site speed. If your checkout page takes more than a second or two to load, especially on mobile, you are losing sales. Keep the process lightning fast and make your Call-To-Action button huge and obvious. See how we've helped other brands do this in our case studies.
You paid good money to get that customer to your checkout. Don't let a bad form drive them away. We can review your checkout flow and help you plug the holes so you stop leaving money on the table. Let's chat about your store.